Vision and Business Philosophy

The golden triangle formed by our international product line, technical service talents with cutting-edge equipment, and a well-established market distribution channel is a cornerstone for HONLEX's gradual path towards success.

Success comes from the best combination.

1. Create economic benefits

Generate economic benefits by becoming a leading manufacturer of membrane switches and IMD on a global scale, thereby promoting industrial upgrading.

Create industry added value

Create additional value for the industry by promoting the latest technology in membrane switches and IMD.

Internal improvement leads to success

1.Products

HONLEX's product line is comprised of brands that rank among the top one or two in their respective fields worldwide. To further expand the depth and breadth of its product offerings, HONLEX continually develops high-quality new products to sustain revenue and profit growth, while strengthening its position in the market for providing enterprise membrane keyboards and IMD solutions.

2.Talent

In the face of economic bubbles and global economic downturns, HONLEX relies on its equipment planning and integration capabilities to continuously study the combined performance of various brand products, gradually developing various high-performance product combinations. With professional technical, marketing, and service talent, HONLEX enhances the added value of its products.

3.Marketing

In the context of accumulating and leveraging overall competitive advantages, HONLEX's comprehensive solutions have received wide recognition and praise from original equipment manufacturers and customers. With a high market coverage rate and a close and stable customer base, HONLEX has a strong ability to expand channels and develop markets.

4.Principles

Integrity, Honesty, Courage, Deep Thinking, Focus." Through cooperation with the Innovation Group, HONLEX provides customers with the most competitive products and services. With an international perspective, it mobilizes global resources and pursues a leadership position in its industry

Establishing a new paradigm, influencing the new century.

The electronics industry can be said to be a very privileged industry. Over the past few decades, due to continuous technological innovation and electronification, from information to communication integration, the electronics industry has been able to maintain high growth. Looking ahead to the e-generation and knowledge-based economy era, the continued high growth and development of the electronics industry is still predictable. In the process of the development and innovation of the electronics industry, electronic components play a crucial and important role. Membrane switches and IMD are comprehensive electronic components products that started with electronic basic materials. The research and development have been ongoing for 20 years, and with strong material technology and advanced process technology, we provide cutting-edge and diversified products in the field of household appliances, industrial instruments, and communication equipment. It is expected that we will continue to lead in the industry in the highly informational society of the future century, fully grasp customer needs, provide high-quality products and services in real-time, and create new corporate value for the 21st century.

The office building